AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems…
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The Luis Enrique Champions League success with Paris Saint-Germain has been a remarkable achievement, as the Spanish manager has turned PSG into one of the most feared teams in Europe. Luis Enrique handed Paris Saint-Germain another UEFA Champions League victory after defeating Arsenal on penalties in the final…
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May 29 – With Palestine’s appeal to the Court of Arbitration for Sport (CAS) against FIFA’s decision not to act against Israeli football teams in the West Bank currently working its way through sport’s judicial system, a new investigative report has been released outlining the industrial scale of…
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For new entrants to the live-streaming arena, the sheer volume of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many interesting trends emerging, evolving, and fading at the lightspeed rate of online discourse, it can be hard to separate out what’s important. To…
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Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns…
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In the final matchday of the league season, Cristiano Ronaldo’s Saudi Pro League success came true, as the Portuguese legend netted twice to fire Al-Nassr to the SPL title. After a long three years, Cristiano Ronaldo won his first league title since moving to Saudi Arabia, and continued…
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By Samindra Kunti in Oslo May 22 – In a new chapter of their European rivalry, FC Barcelona will seek to reclaim their European crown against Olympique Lyon in the final of the Women’s Champions League. Last season, Barcelona lost the Women’s Champions League against Arsenal 1-0, but…
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Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to…
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The nominees for Premier League player of the season reflect several standout performances from players across different clubs. Eight players were nominated for the award, but one of the most interesting names on the list is Gabriel Magalhaes, who happens to be the only defender included. Gabriel has…
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May 15 – FIFA has expanded its partnership with Saudi Arabia’s Public Investment Fund (PIF) which has become a major sponsor of the 2026 World Cup. Last month FIFA announced in Atlanta that all its World Cup 2026 sponsorship categories had been filled. On Thursday, the world governing body…
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