Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns…
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In the final matchday of the league season, Cristiano Ronaldo’s Saudi Pro League success came true, as the Portuguese legend netted twice to fire Al-Nassr to the SPL title. After a long three years, Cristiano Ronaldo won his first league title since moving to Saudi Arabia, and continued…
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By Samindra Kunti in Oslo May 22 – In a new chapter of their European rivalry, FC Barcelona will seek to reclaim their European crown against Olympique Lyon in the final of the Women’s Champions League. Last season, Barcelona lost the Women’s Champions League against Arsenal 1-0, but…
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Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to…
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The nominees for Premier League player of the season reflect several standout performances from players across different clubs. Eight players were nominated for the award, but one of the most interesting names on the list is Gabriel Magalhaes, who happens to be the only defender included. Gabriel has…
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May 15 – FIFA has expanded its partnership with Saudi Arabia’s Public Investment Fund (PIF) which has become a major sponsor of the 2026 World Cup. Last month FIFA announced in Atlanta that all its World Cup 2026 sponsorship categories had been filled. On Thursday, the world governing body…
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Live streaming built its reputation on gaming, and gaming still matters. But the audience has moved well beyond it. The platforms and creators that once defined themselves entirely through games now host a sprawling ecosystem of football competitions, music streams, political commentary, art, and lifestyle content that collectively…
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Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there…
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After a long four-year wait, Wisla Krakow’s Ekstraklasa promotion has been sealed as the White Star returns to the top flight of Polish football. As one of the most successful clubs in Poland during the 2000s, Wisla’s relegation to the I Liga came as a shock to many…
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May 8 – US president Donald Trump has questioned the high ticket prices at the World Cup, arguing he wouldn’t pay a four-figure World Cup ticket for a United States match. In an interview with the New York Post, Trump, in reference to $1,000+ tickets for the United…
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