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OpenAI expands ads manager and CPC to U.K.

Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market with access to the self-serve platform, joining the U.S., Canada, Australia and New…

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Steam Next Fest Demos Boosted by Twitch?

TL;DR Takeaways by Stream Hatchet: The Games & Demos category on Twitch and Kick sees as much as double the viewership during Steam Next Fest weeks For the June 2025 edition of Steam Next Fest, Vinesauce generated the most hours watched under streams mentioning the event There’s a…

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More AI agents won’t fix advertising

AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems…

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