TL;DR Takeaways by Stream Hatchet: 2.7B hours of esports content was watched in 2025, representing a massive audience for game publishers, tournament organizers, and brands to tap into Many esports titles rely on single regions to generate viewership (upwards of 80%), making understanding a game’s audience demographic vital…
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While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup. Customers often come to The Home Depot and other home improvement retailers to solve a problem…
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Norway have reached their first ever World Cup quarter-final, and most of the credit is landing on one man. Erling Haaland has scored in each of his last 14 competitive appearances for his country, a run of 27 goals, and he sits joint top of the scoring charts…
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July 7 – In the biggest sporting scandal in World Cup history, FIFA president Gianni Infantino and US President Donald Trump conspired to free Folarin Balogun to play for the United States in their round of sixteen fixture against Belgium and undermine the sporting integrity of the tournament, but…
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TL;DR Takeaways by Stream Hatchet: Female streamers defy easy categorization, with their fans happily tuning in even as they switch between lifestyle and gaming (or gaming-adjacent) content The biggest peaks in viewership come from collaboration events such as Sisathons, Streamer University, QSMP, Squid Craft Games, and Murder Mystery…
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Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity…
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The Mexico World Cup 2026 campaign has captured the attention of football fans around the world, with El Tri producing some of the tournament’s most dominant performances to emerge as one of the standout teams in the competition. Those performances have been even more impressive considering Mexico are…
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June 29 – Iran’s captain Mehdi Taremi labelled the World Cup “a disaster”, criticising FIFA and its president Gianni Infantino before his team’s exit from the tournament. The Iranians came within a whisker of progressing to the knockout stages: they smashed the woodwork and had a goal ruled…
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Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator,…
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Chelsea’s summer rebuild under Xabi Alonso is beginning to take shape, and after moving closer to the signing of Marco Palestra, another name rapidly climbing the list of Chelsea transfer targets is French defender Maxence Lacroix. Of the defensive reinforcements being considered by the Blues, Maxence Lacroix to…
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