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Creator Marketing with Just One App

Creator marketing gets messy. There’s a lot of moving parts, and not a lot of intuitive ways of tracking them all. Discovery happens in one tool, outreach in another, contracts somewhere in an email thread, and reporting in a spreadsheet that three people have edited and nobody fully…

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A cynic’s guide to the Trade Desk-holdco standoff

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant independent DSP’s stock is down roughly a third in 2026. And everyone involved…

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How Do iGaming Brands Use Live Streaming?

iGaming (the umbrella term for online gambling and betting) is one of the fastest-growing entertainment industries: Global search interest in iGaming has increased 8X from 2023 to 2026, and that’s due in no small part to the spread of iGaming content on live streaming. As the home for…

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