TL;DR Takeaways by Stream Hatchet: _ Mainline titles are still the biggest drawcards for Pokémon despite many spin-offs, with Pokémon Scarlet/Violet’s highest 30 day period seeing nearly twice the hours watched of the next most popular game Pokémon Legends: Arceus Nostalgia is a huge driving factor here: In…
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OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new…
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August 14 – FIFA boss Gianni Infantino has received endorsements from six Arab federations amid anger over FIFA’s aborted plans to sell the World Cup. On Thursday, Morocco, Qatar, Egypt, Mauritania, Lebanon and Sudan offered their “full support” for the FIFA boss. The FA presidents of Morocco, Qatar,…
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European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use…
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August 12 – The Australian FA, Football Australia, has aligned with continental governing body AFC in opposition to FIFA boss Gianni Infantino. A member of the AFC since 2006, Australia has added to the pressure on Infantino and his aborted privatisation plans for the World Cup by demanding…
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TL;DR Takeaways by Stream Hatchet: The Battle Royale genre is still going strong, but it depends upon just five franchises: Garena Free Fire, PUBG, Call of Duty, Fortnite, and Apex Legends Although Battle Royales hit a low of just 340M hours watched in Q4 2025 due to competition…
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Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of the most renowned names in the sector set to be taken private, while others posted faltering revenue-growth rates,…
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August 6 – Arsenal and Emirates have reloaded one of football’s longest-running commercial partnerships through to 2033, keeping the airline’s branding across the shirts, training wear and stadium of the Premier League champions. The renewal will see Emirates continue as Arsenal’s front-of-shirt sponsor, training kit partner and stadium naming rights holder for a further…
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TL;DR Takeaways by Stream Hatchet: TikTok Live brings in over half of all viewership for the top 10 Chinese-published games South East Asian audiences are the biggest supporters of Chinese-published games, mainly due to the overwhelming popularity of Mobile Legends: Bang Bang esports Newer releases show promise for…
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Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how funding it won’t come at the expense of staying profitable. The IAB Europe’s chief economist Daniel Knapp…
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