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How Do iGaming Brands Use Live Streaming?

iGaming (the umbrella term for online gambling and betting) is one of the fastest-growing entertainment industries: Global search interest in iGaming has increased 8X from 2023 to 2026, and that’s due in no small part to the spread of iGaming content on live streaming. As the home for…

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How do Expansions Boost Live Streaming Viewership?

For live service games, new content drops are the lifeblood of long-term audience retention. Publishers and developers lean heavily on expansions, seasonal updates, and major patches to pull lapsed players back in, keep existing communities (and streamers) engaged. This is especially true in crowded genres where several titles…

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