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Which Game Publishers Are Most Popular on Live Streaming?

Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…

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What is Live Streaming Like in Japan Now?

Japan is one of the most valuable gaming markets on the planet, accounting for roughly 9% of global gaming revenue despite representing just 2.2% of the worldwide gaming audience. Per capita gaming spend sits at around $807 per person, far above the Asia-Pacific average of $154, making it…

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Creator Marketing with Just One App

Creator marketing gets messy. There’s a lot of moving parts, and not a lot of intuitive ways of tracking them all. Discovery happens in one tool, outreach in another, contracts somewhere in an email thread, and reporting in a spreadsheet that three people have edited and nobody fully…

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