Esports and live-streaming go hand-in-hand: Every quarter, a packed calendar of tournaments, majors, and regional leagues drives hundreds of millions of hours watched across live-streaming platforms with dedicated fanbases tuning in from Jakarta to São Paulo to Seoul. Q1 2026 was no different, delivering record-breaking moments, underdog upsets,…
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As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach one of the most powerful marketing targets out there: the fan. Some agencies, like Canvas, have gone out to hire executive talent from the big leagues,…
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Arsenal vs Newcastle United in Gameweek 34 of the 2025/26 Premier League is going to be one with huge ramifications on the title race when these two sides meet at the Emirates Stadium on Saturday afternoon. The Arsenal vs Newcastle United clash should end up being a pretty…
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July 22 – With 50 days left until kickoff, FIFA is launching another last-minute tickets sales phase for the 2026 World Cup on Wednesday. FIFA said new World Cup tickets will be released to the general audience with all 104 matches available on sale on a first-come, first-serve…
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I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.) But the reason it…
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The Arda Guler form is a silver lining for Real Madrid, who run the risk of finishing a second successive season trophy-less. The 21-year-old Turkish footballer has emerged as a very important player for Los Blancos this season. The Arda Guler form has helped him cement his place…
Read More April 16 – FIFA President Gianni Infantino has reiterated that Iran will participate in the 2026 World Cup in the United States, Mexico and Canada despite a U.S.-led war against the country. Speaking at CNBC’s Invest in America Forum, Infantino stressed the importance of Iran’s participation in the…
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Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…
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People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or…
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England’s recent 1-1 draw against Uruguay at Wembley did little for any of the players who featured. It looked as though the Three Lions were set to emerge with a narrow 1-0 victory after Ben White poked home in the 81st minute. In the end, they were lucky…
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