Live streaming built its reputation on gaming, and gaming still matters. But the audience has moved well beyond it. The platforms and creators that once defined themselves entirely through games now host a sprawling ecosystem of football competitions, music streams, political commentary, art, and lifestyle content that collectively…
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Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there…
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After a long four-year wait, Wisla Krakow’s Ekstraklasa promotion has been sealed as the White Star returns to the top flight of Polish football. As one of the most successful clubs in Poland during the 2000s, Wisla’s relegation to the I Liga came as a shock to many…
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May 8 – US president Donald Trump has questioned the high ticket prices at the World Cup, arguing he wouldn’t pay a four-figure World Cup ticket for a United States match. In an interview with the New York Post, Trump, in reference to $1,000+ tickets for the United…
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The MENA region is one of the fastest-growing gaming markets in the world. With a youth population that skews heavily under 35 and governments like Saudi Arabia pumping billions into gaming infrastructure under Vision 2030, the conditions for a live-streaming boom have been building for years; and now…
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As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed…
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Reports linking Xabi Alonso to Chelsea are rapidly gaining momentum across various credible outlets, as the Blues intensify their search for a permanent manager ahead of the 2026/27 season. Liam Rosenior‘s appointment in January made him the fourth permanent manager since the BlueCo era began, and his dismissal…
Read More April 30 – Viaplay Group has extended its exclusive rights deal to men’s UEFA Champions League football in Denmark, along with the UEFA Europa League and UEFA Conference League in Norway and Finland, in a four-year renewal running through to 2031. The deal ensures Viaplay retains a position…
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Esports and live-streaming go hand-in-hand: Every quarter, a packed calendar of tournaments, majors, and regional leagues drives hundreds of millions of hours watched across live-streaming platforms with dedicated fanbases tuning in from Jakarta to São Paulo to Seoul. Q1 2026 was no different, delivering record-breaking moments, underdog upsets,…
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As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach one of the most powerful marketing targets out there: the fan. Some agencies, like Canvas, have gone out to hire executive talent from the big leagues,…
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