July 31 – FIFA president Gianni Infantino and his FIFA administration are becoming increasingly isolated by their members with the announcement by the Asian Football Confederation (AFC) this morning that it “stands in solidarity with UEFA and Concacaf”. In a hard-hitting rebuke of the proposed sell-off of FIFA’s…
Read More
TL;DR Takeaways by Stream Hatchet: Kai Cenat’s return to streaming with Streamer University 2026 generated close to 60M hours watched over just 6 days The biggest breakout star from this year’s edition was Suburbbaby who had the 2nd most hours watched of any streamer behind just Kai Cenat…
Read More
The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the…
Read More
Trophyless seasons are never acceptable at Real Madrid, and Los Blancos have wasted little time responding after a frustrating campaign by aggressively reshaping their squad ahead of Jose Mourinho’s first full season in charge. With the defensive rebuild already underway, the club’s focus has naturally shifted towards strengthening…
Read More
July 23 – Jeff Bezos has emerged as a potential investor in Liverpool after being approached by the consortium seeking to buy a 30% minority stake in the Reds. The Amazon founder has reportedly been tapped up about joining the group – fronted by former QPR co-owner Amit…
Read More
TL;DR Takeaways by Stream Hatchet: Meccha Chameleon is the #2 most popular new release of 2026 so far by first 30 days’ hours watched (behind Resident Evil Requiem) Early adopters among streamers from South East Asia, MENA, and the publisher’s home country of Japan gave Meccha Chameleon its…
Read More
When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also. “He has been so exciting during…
Read More
Building a title-winning team is one challenge, but finding the players capable of making that team even stronger is often what separates champions from serial winners, and Morgan Rogers to Arsenal could be exactly that kind of move for Mikel Arteta. It is no surprise, therefore, that Rogers…
Read More
July 15 – FIFA president Gianni Infantino has been using the governing body’s staff to lobby and pressure national associations in to sending letters of support for his own re-election to the presidency at the FIFA Congress on 18 March 2027 in Rabat, Morocco. A number of national…
Read More
TL;DR Takeaways by Stream Hatchet: 2.7B hours of esports content was watched in 2025, representing a massive audience for game publishers, tournament organizers, and brands to tap into Many esports titles rely on single regions to generate viewership (upwards of 80%), making understanding a game’s audience demographic vital…
Read More