August 6 – Arsenal and Emirates have reloaded one of football’s longest-running commercial partnerships through to 2033, keeping the airline’s branding across the shirts, training wear and stadium of the Premier League champions. The renewal will see Emirates continue as Arsenal’s front-of-shirt sponsor, training kit partner and stadium naming rights holder for a further…
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TL;DR Takeaways by Stream Hatchet: TikTok Live brings in over half of all viewership for the top 10 Chinese-published games South East Asian audiences are the biggest supporters of Chinese-published games, mainly due to the overwhelming popularity of Mobile Legends: Bang Bang esports Newer releases show promise for…
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Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how funding it won’t come at the expense of staying profitable. The IAB Europe’s chief economist Daniel Knapp…
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July 31 – FIFA president Gianni Infantino and his FIFA administration are becoming increasingly isolated by their members with the announcement by the Asian Football Confederation (AFC) this morning that it “stands in solidarity with UEFA and Concacaf”. In a hard-hitting rebuke of the proposed sell-off of FIFA’s…
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TL;DR Takeaways by Stream Hatchet: Kai Cenat’s return to streaming with Streamer University 2026 generated close to 60M hours watched over just 6 days The biggest breakout star from this year’s edition was Suburbbaby who had the 2nd most hours watched of any streamer behind just Kai Cenat…
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The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the…
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Trophyless seasons are never acceptable at Real Madrid, and Los Blancos have wasted little time responding after a frustrating campaign by aggressively reshaping their squad ahead of Jose Mourinho’s first full season in charge. With the defensive rebuild already underway, the club’s focus has naturally shifted towards strengthening…
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July 23 – Jeff Bezos has emerged as a potential investor in Liverpool after being approached by the consortium seeking to buy a 30% minority stake in the Reds. The Amazon founder has reportedly been tapped up about joining the group – fronted by former QPR co-owner Amit…
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TL;DR Takeaways by Stream Hatchet: Meccha Chameleon is the #2 most popular new release of 2026 so far by first 30 days’ hours watched (behind Resident Evil Requiem) Early adopters among streamers from South East Asia, MENA, and the publisher’s home country of Japan gave Meccha Chameleon its…
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When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also. “He has been so exciting during…
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