For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may review campaign performance in a platform dashboard, compare it with results from a mobile measurement partner (MMP), and then look at internal business intelligence systems only to find…
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October 1 – Vancouver Whitecaps are staying at BC Place for at least one more season, but the club’s longer-term future in the city is still very much unfinished business. The Whitecaps have agreed an extension to their lease covering Major League Soccer’s (MLS) shortened 2027 ‘sprint season’,…
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Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile…
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September 25 – Four of Europe’s Big 5 leagues – the world’s biggest domestic club competitions – have piled more pressure on embattled FIFA president Gianni Infantino telling him reform must go deeper than “surface-level”, and under Infantino’s leadership “football has suffered one of the biggest abuses of…
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Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s strategy to break down the cost barriers holding consumers back from purchasing weekly grocery hauls online. In working…
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September 23 – The German and Dutch football associations have rebuked FIFA president Gianni Infantino’s latest letter, offering a governance review. A FIFA Council member and president of the German FA (DFB), Bernd Neuendorf called Infantino’s missive as a “transparent manoeuvre” to ensure his reelection. Neuendorf told German…
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Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing…
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September 18 – FIFA vice presidents Alexander Ceferin and Victor Montagliani have sent a letter to FIFA president Gianni Infantino saying that FIFA could comfortably give each of its national association members an extra $10 million each over the 2027 to 2030 cycle without substantially impacting FIFA’s $6…
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This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how…
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September 15 – FIFPRO and FIFPRO Europe have demanded an overhaul of FIFA’s governance so that “no single office can act unilaterally again a repeat.” The players’ unions highlighted FIFA President Gianni Infantino’s attempt to sell off the world governing body’s commercial rights into the FIFA Forward Enterprise (FFE) newco without…
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