Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage…
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August 26 – Having reached a “deferred prosecution agreement”, Hugo and Mariano Jinkis have agreed to admit they paid millions in bribes to obtain lucrative media rights to major football tournaments. The father and son team from Argentina will admit to paying “tens of millions of dollars in commercial…
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When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in…
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August 21 – Fan groups have demanded the resignation of FIFA president Gianni Infantino and reform of the world governing body. Following in the footsteps of a chorus of stakeholders, a coalition of fans from around the world no longer want to see Infantino in charge of the…
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TL;DR Takeaways by Stream Hatchet: _ Mainline titles are still the biggest drawcards for Pokémon despite many spin-offs, with Pokémon Scarlet/Violet’s highest 30 day period seeing nearly twice the hours watched of the next most popular game Pokémon Legends: Arceus Nostalgia is a huge driving factor here: In…
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OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new…
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August 14 – FIFA boss Gianni Infantino has received endorsements from six Arab federations amid anger over FIFA’s aborted plans to sell the World Cup. On Thursday, Morocco, Qatar, Egypt, Mauritania, Lebanon and Sudan offered their “full support” for the FIFA boss. The FA presidents of Morocco, Qatar,…
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European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use…
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August 12 – The Australian FA, Football Australia, has aligned with continental governing body AFC in opposition to FIFA boss Gianni Infantino. A member of the AFC since 2006, Australia has added to the pressure on Infantino and his aborted privatisation plans for the World Cup by demanding…
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TL;DR Takeaways by Stream Hatchet: The Battle Royale genre is still going strong, but it depends upon just five franchises: Garena Free Fire, PUBG, Call of Duty, Fortnite, and Apex Legends Although Battle Royales hit a low of just 340M hours watched in Q4 2025 due to competition…
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