TL;DR Takeaways by Stream Hatchet: Female streamers defy easy categorization, with their fans happily tuning in even as they switch between lifestyle and gaming (or gaming-adjacent) content The biggest peaks in viewership come from collaboration events such as Sisathons, Streamer University, QSMP, Squid Craft Games, and Murder Mystery…
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Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity…
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The Mexico World Cup 2026 campaign has captured the attention of football fans around the world, with El Tri producing some of the tournament’s most dominant performances to emerge as one of the standout teams in the competition. Those performances have been even more impressive considering Mexico are…
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June 29 – Iran’s captain Mehdi Taremi labelled the World Cup “a disaster”, criticising FIFA and its president Gianni Infantino before his team’s exit from the tournament. The Iranians came within a whisker of progressing to the knockout stages: they smashed the woodwork and had a goal ruled…
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Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator,…
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Chelsea’s summer rebuild under Xabi Alonso is beginning to take shape, and after moving closer to the signing of Marco Palestra, another name rapidly climbing the list of Chelsea transfer targets is French defender Maxence Lacroix. Of the defensive reinforcements being considered by the Blues, Maxence Lacroix to…
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June 23 – The German Football Association (DFB) has launched a nationwide safeguarding campaign aimed at strengthening child protection standards across grassroots football, with the governing body targeting thousands of amateur clubs across the country. The initiative, titled “Mein Spiel. Meine Grenze.” (“My Game. My Limit.”), was unveiled…
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TL;DR Takeaways by Stream Hatchet: The latest Dead by Daylight chapter release, Jason, is the most popular yet with 2.1M hours watched in one day Dead by Daylight uses a mix of event streams, Twitch Drops, and in-game events to keep streamers coming back, but anniversaries provide the…
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Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market with access to the self-serve platform, joining the U.S., Canada, Australia and New…
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After a turbulent 2025/26 campaign that fell well below expectations, Tottenham Hotspur has wasted little time making changes as they look to rebuild and become competitive once again. One of the key areas of focus in that process is the Tottenham defensive rebuild, with the club determined to…
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