Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing…
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September 18 – FIFA vice presidents Alexander Ceferin and Victor Montagliani have sent a letter to FIFA president Gianni Infantino saying that FIFA could comfortably give each of its national association members an extra $10 million each over the 2027 to 2030 cycle without substantially impacting FIFA’s $6…
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This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how…
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September 15 – FIFPRO and FIFPRO Europe have demanded an overhaul of FIFA’s governance so that “no single office can act unilaterally again a repeat.” The players’ unions highlighted FIFA President Gianni Infantino’s attempt to sell off the world governing body’s commercial rights into the FIFA Forward Enterprise (FFE) newco without…
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Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot takes, livestreams and articles on the fallout died down a bit. If you’ve…
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September 11 – Moroccan FA president Fouzi Lekjaa has repeated his assertion that the 2030 World Cup final will be played at the new Hassan II Stadium outside Casablanca, despite FIFA saying that no decision has yet been made. Lekjaa made the claim at a political event in…
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Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years. A September 2 Semafor article detailed how ghost creators are being used to rack…
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September 7 – UEFA will hold tributes for victims of the devastating flash floods in Nepal ahead of every Champions League match this week. Players and officials will observe a moment of silence before kick-off, while a banner carrying the message “You are not alone Nepal” will be…
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Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t touched pricing yet. Right now, the focus is narrower. Understanding how…
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September 3 – Starbucks will put its logo on a football shirt for the first time after signing a partnership with Ligue 1 club Toulouse for the 2026/27 season. The US coffee chain became an Official Partner of Toulouse this morning, with its Siren logo taking the sleeve…
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