September 3 – Starbucks will put its logo on a football shirt for the first time after signing a partnership with Ligue 1 club Toulouse for the 2026/27 season. The US coffee chain became an Official Partner of Toulouse this morning, with its Siren logo taking the sleeve…
Read More
The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the Western District of Washington. What did Amazon allegedly do? Amazon told advertisers it…
Read More
August 28 – UEFA has taken the first legal steps of bringing a criminal complaint against FIFA president Gianni Infantino, and potentially other FIFA executives, over its plan to sell off World Cup commercial rights. An application for an order to obtain discovery of information from FIFA (Americas)…
Read More
Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage…
Read More
August 26 – Having reached a “deferred prosecution agreement”, Hugo and Mariano Jinkis have agreed to admit they paid millions in bribes to obtain lucrative media rights to major football tournaments. The father and son team from Argentina will admit to paying “tens of millions of dollars in commercial…
Read More
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in…
Read More
August 21 – Fan groups have demanded the resignation of FIFA president Gianni Infantino and reform of the world governing body. Following in the footsteps of a chorus of stakeholders, a coalition of fans from around the world no longer want to see Infantino in charge of the…
Read More
TL;DR Takeaways by Stream Hatchet: _ Mainline titles are still the biggest drawcards for Pokémon despite many spin-offs, with Pokémon Scarlet/Violet’s highest 30 day period seeing nearly twice the hours watched of the next most popular game Pokémon Legends: Arceus Nostalgia is a huge driving factor here: In…
Read More
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new…
Read More
August 14 – FIFA boss Gianni Infantino has received endorsements from six Arab federations amid anger over FIFA’s aborted plans to sell the World Cup. On Thursday, Morocco, Qatar, Egypt, Mauritania, Lebanon and Sudan offered their “full support” for the FIFA boss. The FA presidents of Morocco, Qatar,…
Read More