TL;DR Takeaways by Stream Hatchet: The Games & Demos category on Twitch and Kick sees as much as double the viewership during Steam Next Fest weeks For the June 2025 edition of Steam Next Fest, Vinesauce generated the most hours watched under streams mentioning the event There’s a…
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Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you…
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The England vs Costa Rica clash should be a pretty eventful affair as the Three Lions play their final match before the start of the 2026 FIFA World Cup when they take on the South American side at the Inter&CO Stadium in Orlando, Florida, on Wednesday evening. England…
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June 5 – Former Spurs executive chairman Daniel Levy has sold the majority of his shares in the parent company of Tottenham Hotspur to Eight Sports Capital for an estimated £1 billion. Levy owned 29.88% of ENIC which holds an 87.62% stake in Spurs, effectively giving Levy a…
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Game showcases have become some of the biggest moments on the live-streaming calendar. As E3 fades into the past, online broadcasting of major announcements on live streaming has become the norm: The annual mid-year showcase season has cemented itself as a cultural event for gaming audiences worldwide. As…
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AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems…
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The Luis Enrique Champions League success with Paris Saint-Germain has been a remarkable achievement, as the Spanish manager has turned PSG into one of the most feared teams in Europe. Luis Enrique handed Paris Saint-Germain another UEFA Champions League victory after defeating Arsenal on penalties in the final…
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May 29 – With Palestine’s appeal to the Court of Arbitration for Sport (CAS) against FIFA’s decision not to act against Israeli football teams in the West Bank currently working its way through sport’s judicial system, a new investigative report has been released outlining the industrial scale of…
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For new entrants to the live-streaming arena, the sheer volume of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many interesting trends emerging, evolving, and fading at the lightspeed rate of online discourse, it can be hard to separate out what’s important. To…
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Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns…
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