Streaming Archives - Page 3 of 3

Does Streaming Viewership Translate to Steam Wishlists?

By newthor
4 September 2025

Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The…

By newthor
3 September 2025

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…

Tag Streaming

Does Streaming Viewership Translate to Steam Wishlists?

Streaming investments rise, but media buyers drive hard bargains