TL;DR Takeaways by Stream Hatchet: Meccha Chameleon is the #2 most popular new release of 2026 so far by first 30 days’ hours watched (behind Resident Evil Requiem) Early adopters among streamers from South East Asia, MENA, and the publisher’s home country of Japan gave Meccha Chameleon its…
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When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also. “He has been so exciting during…
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Building a title-winning team is one challenge, but finding the players capable of making that team even stronger is often what separates champions from serial winners, and Morgan Rogers to Arsenal could be exactly that kind of move for Mikel Arteta. It is no surprise, therefore, that Rogers…
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July 15 – FIFA president Gianni Infantino has been using the governing body’s staff to lobby and pressure national associations in to sending letters of support for his own re-election to the presidency at the FIFA Congress on 18 March 2027 in Rabat, Morocco. A number of national…
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TL;DR Takeaways by Stream Hatchet: 2.7B hours of esports content was watched in 2025, representing a massive audience for game publishers, tournament organizers, and brands to tap into Many esports titles rely on single regions to generate viewership (upwards of 80%), making understanding a game’s audience demographic vital…
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While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup. Customers often come to The Home Depot and other home improvement retailers to solve a problem…
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Norway have reached their first ever World Cup quarter-final, and most of the credit is landing on one man. Erling Haaland has scored in each of his last 14 competitive appearances for his country, a run of 27 goals, and he sits joint top of the scoring charts…
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July 7 – In the biggest sporting scandal in World Cup history, FIFA president Gianni Infantino and US President Donald Trump conspired to free Folarin Balogun to play for the United States in their round of sixteen fixture against Belgium and undermine the sporting integrity of the tournament, but…
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TL;DR Takeaways by Stream Hatchet: Female streamers defy easy categorization, with their fans happily tuning in even as they switch between lifestyle and gaming (or gaming-adjacent) content The biggest peaks in viewership come from collaboration events such as Sisathons, Streamer University, QSMP, Squid Craft Games, and Murder Mystery…
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Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity…
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