Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…
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Japan is one of the most valuable gaming markets on the planet, accounting for roughly 9% of global gaming revenue despite representing just 2.2% of the worldwide gaming audience. Per capita gaming spend sits at around $807 per person, far above the Asia-Pacific average of $154, making it…
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iGaming (the umbrella term for online gambling and betting) is one of the fastest-growing entertainment industries: Global search interest in iGaming has increased 8X from 2023 to 2026, and that’s due in no small part to the spread of iGaming content on live streaming. As the home for…
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Live-streaming audiences talk about a lot more than games. In 2025, some of the world’s biggest names in media, food, and apparel were generating millions of organic chat mentions on Twitch. There’s a difference, though, between brands that get talked about passively and brands that are actively building…
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If you’ve been around game discovery communities enough, you’ve most likely heard the term “sticky games”. We first heard about it in Ryan K. Rigney’s Push to Talk newsletter, where he spoke about the issue of loyal players getting “stuck” on their favorite games, particularly live service games.…
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2025 was a year of contrasts in gaming. Indies rocked it critically and commercially, like Clair Obscur: Expedition 33 making history at The Game Awards as the first indie debut to win Game of the Year. But on the flip side, darker times reigned as the industry dealt…
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Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why we’ve recently been deep-diving into a range of topics linking live-streaming and Steam data, thanks to the help from our friends over at GameDiscoverCo.! We’ve…
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Game publishers need more data to figure out how potential buyers are feeling about their upcoming game launches. That’s why we’ve been diving into the link between common game discovery metrics and live streaming popularity, like Steam Wishlists and Perennial Sellers. Continuing in our quest to demystify the…
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Just a couple of months ago, we explored how publishers and brands could counter inflated live-streaming numbers caused by viewbotting. Since then, the issue has evolved into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave…
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Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why last month we did a deep-dive into the link between Steam wishlists and live-streaming awareness. Continuing in our quest to demystify the link between promotion…
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