Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding…
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Marathon streams have become one of Twitch’s most powerful storytelling formats, but few creators have turned them into cultural events quite like Kai Cenat. What began as an experiment with Mafiathon 1 in 2023 has snowballed into a trilogy that redefines what’s possible for live streaming. We’ve previously…
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Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising…
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