If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses…
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The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers. Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing…
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The fact that the Bavarians needed a last-gasp winner by Harry Kane in the first round of DFB Cup play to win 3-2 against third-tier Wehen Wiesbaden on Wednesday, August 27, at the very least, should be reason for some alarm regarding the Bayern Munich season ahead. We…
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August 28 – The Asian Football Confederation (AFC) has drawn the groups for the 20 teams competing in its Challenge League 2025/26 club competition. Clubs were divided into five groups – two in the East Zone and three in the West Zone – with matches to be played…
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Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from…
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This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with…
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