November 14 – After two years of debate Major League Soccer (MLS) is changing its season dates to align with Europe’s big leagues, dropping its calendar year season in favour of a summer-to-spring schedule starting in 2027. Before they make the switch – which the MLS says is “one…
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When Sonic Racing: CrossWorlds launched this year, Sega positioned it directly against Mario Kart World by promising faster tracks, bolder physics, and running comparison ads that claimed to “out-race” Nintendo’s icon. The campaign generated curiosity online, reigniting the old Nintendo Vs. Sega feud to drive interest. It was…
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Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding…
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France vs Ukraine is set to be a thrilling clash in their fifth group stage match of the 2026 FIFA World Cup qualifiers, as the two teams vying for the top spot in the group fight for an opportunity to move closer to securing a spot in the…
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November 12 – FIFA has confirmed that Globo and CazéTV will broadcast the 2027 FIFA Women’s World Cup in Brazil, which Brazil is hosting, ensuring free-to-air broadcast across the country. When no traditional broadcaster met FIFA’s asking price for the 2022 World Cup rights (rumoured to be $90…
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Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different. It’s a familiar…
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As we approach Fantasy Football Matchweek 11 of the Premier League, scheduled from Saturday, November 8, to Sunday, November 9, it’s essential for FPL managers to strategise effectively to maximise their points. Here are some FPL tips to assist you in making informed decisions for your squad as…
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November 7 – Former FIFA governance boss Miguel Maduro has accused Gianni Infantino of violating FIFA’s governance statutes by endorsing US President Donald Trump’s political programme. After FIFA president Infantino said that Trump’s programme is “looking pretty good” at the America Business Forum in Miami, Florida, Maduro told…
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Game publishers need more data to figure out how potential buyers are feeling about their upcoming game launches. That’s why we’ve been diving into the link between common game discovery metrics and live streaming popularity, like Steam Wishlists and Perennial Sellers. Continuing in our quest to demystify the…
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