Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage…
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On Friday, Brazil’s Corinthians announced the signing of former Manchester United and most recently FC Seoul attacking midfielder Jesse Lingard. The Englishman, now 33, spent a decade at Old Trafford, with brief spells at West Ham and Nottingham Forest, before becoming the marquee international name in South Korea’s…
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If you ask someone in ad tech what makes an ad “quality,” chances are they’ll fire off a familiar answer: “Viewable.” “Human.” And just like that — it’s case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics — human…
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