The New York Times’ Cooking vertical has debuted a new baking video series and newsletter franchise led by Cooking writer Vaughn Vreeland, making the featured recipes free to access as part of a push to attract younger audiences into its subscription funnel. Although the Times plans to monetize…
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Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising…
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Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…
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