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Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

By newthor
18 November 2025

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One…

By newthor
3 September 2025

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…

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Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

Streaming investments rise, but media buyers drive hard bargains