Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity…
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When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI…
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Sports Games are often overlooked when it comes to discussions among hardcore gamers. Despite genres like MOBAs, Fighting Games, and Shooters getting attention on live-streaming thanks to their competitive nature, Sports Games seem to quietly chug along while avoiding the esports spotlight. And, this happens despite the massive…
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