rewrite Archives - Newthorpeservices

Inside marketing’s quiet rewrite of the creator brief for AI

By newthor
5 September 2026

Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t touched pricing yet. Right now, the focus is narrower. Understanding how…

By newthor
3 August 2023

Hideo Kojima mentioned that he was pressured to “rewrite every little thing” he had in Demise Stranding 2 because of the affect of the pandemic on widespread tradition. As reported by The Loadout, the Kojima Productions founder and director spoke with singer Ayano Ōmoto in an interview with…

Tag rewrite

Inside marketing’s quiet rewrite of the creator brief for AI

‘Demise Stranding 2’ creator needed to “rewrite every little thing” resulting from COVID-19