Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…
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This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results. Packaging the AI playbook Publishers aren’t just trying to get cited in AI…
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This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. If last year was the year AI threw a wrench in the search optimization landscape, this year is the year publishers will have to figure out…
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The New York Times and Chicago Tribune sue Perplexity, Business Insider tests using AI to write stories, and more. Substack becomes the new publisher playground Substack newsletters have suddenly become hot with publishers this year. Allure, Daily Mail, The Economist, The Financial Times, The New Yorker, New York…
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This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. TTD bends to some publishers to smooth OpenPath deals The detente between…
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