Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…
Read More
Live-streaming audiences talk about a lot more than games. In 2025, some of the world’s biggest names in media, food, and apparel were generating millions of organic chat mentions on Twitch. There’s a difference, though, between brands that get talked about passively and brands that are actively building…
Read More
2025 was a year of contrasts in gaming. Indies rocked it critically and commercially, like Clair Obscur: Expedition 33 making history at The Game Awards as the first indie debut to win Game of the Year. But on the flip side, darker times reigned as the industry dealt…
Read More
Shooter games are more dominant than ever, yet the way that dominance expresses itself has shifted. Half a decade ago, the genre’s identity was defined by two pillars: Structured esports broadcasts and Battle Royales. But, as we recently covered in our Shooter Games report, Battle Royales are no…
Read More
With the Esports World Cup in full swing, the importance of co-streamers in summoning online crowds to these games is on display. To celebrate, we’re going to look over co-streamers from some of the most popular esports tournaments and live-streaming events in the past year. We’ll see just…
Read More
Streaming is a fertile ground for discussing emerging topics; a kind of melting pot of ideas which, through conflict with one another, spit out an agreed upon consensus. This process can be messy or unruly, but it’s always fascinating to participate in. Newer topics like AI and politics…
Read More