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OpenAI’s ChatGPT ad delivery improves, doubts aren’t easily fixed

By newthor
26 May 2026

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns…

By newthor
26 November 2025

Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion. In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo…

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OpenAI’s ChatGPT ad delivery improves, doubts aren’t easily fixed

How it could ‘fast track’ OpenAI’s ad plan