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FIFA deepens Saudi ties with major World Cup 2026 sponsorship

By newthor
16 May 2026

May 15 – FIFA has expanded its partnership with Saudi Arabia’s Public Investment Fund (PIF) which has become a major sponsor of the 2026 World Cup. Last month FIFA announced in Atlanta that all its World Cup 2026 sponsorship categories had been filled. On Thursday, the world governing body…

By newthor
22 November 2025

November 21 – Claiming ‘unprecedented interest’, UEFA’s joint venture commercial arm UC3 has unveiled a raft of new deals and broadcasters (preferred bidders) for its club competitions in Europe’s top five markets of UK, Germany, Spain, Italy and France. US media powerhouse Paramount is set to become a…

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FIFA deepens Saudi ties with major World Cup 2026 sponsorship

UEFA, UC3 and Relevent shake up Europe’s TV rights market as Paramount enters as major player