Gaming audiences are more savvy than ever. Where fans once simply followed their favorite game franchises or console makers, they now studiously follow the studios and publishers behind them, tracking announcements, debating creative decisions, and building loyalty to entire portfolios. That shift matters enormously for live streaming, where…
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Japan is one of the most valuable gaming markets on the planet, accounting for roughly 9% of global gaming revenue despite representing just 2.2% of the worldwide gaming audience. Per capita gaming spend sits at around $807 per person, far above the Asia-Pacific average of $154, making it…
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iGaming (the umbrella term for online gambling and betting) is one of the fastest-growing entertainment industries: Global search interest in iGaming has increased 8X from 2023 to 2026, and that’s due in no small part to the spread of iGaming content on live streaming. As the home for…
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Live-streaming audiences talk about a lot more than games. In 2025, some of the world’s biggest names in media, food, and apparel were generating millions of organic chat mentions on Twitch. There’s a difference, though, between brands that get talked about passively and brands that are actively building…
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2025 was a year of contrasts in gaming. Indies rocked it critically and commercially, like Clair Obscur: Expedition 33 making history at The Game Awards as the first indie debut to win Game of the Year. But on the flip side, darker times reigned as the industry dealt…
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February 2 – Ticketing giant Live Nation has secured the naming rights to River Plate’s Estadio Monumental as part of a long-term commercial partnership with Argentina’s most powerful club. The agreement, which comes into effect on January 1, 2027, also brings leading local promoters DF Entertainment and Dale…
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January 9 – FIFA has appointed TikTok as its first ever ‘Preferred Platform’ for the 2026 World Cup in an agreement that will see live broadcast of match segments, as well as access to press conferences and training sessions to a select group of creators for fan content.…
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Just a couple of months ago, we explored how publishers and brands could counter inflated live-streaming numbers caused by viewbotting. Since then, the issue has evolved into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave…
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Music creators and DJs often get overlooked by publishers and brands aiming to reach new audiences, being overshadowed by the mega reach of gamers and variety content creators. However, musicians offer a massive advantage when promoting a brand or product: They can create transformative art which hooks in…
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EVO USA is kicking off for 2025, bringing the Fighting Game Community (FGC) together for the most popular event on the calendar. While esports pros battle it out in their respective disciplines, publishers like Capcom, Bandai Namco, SNK, and Sega will be looking to make a splash with…
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