January 9 – FIFA has appointed TikTok as its first ever ‘Preferred Platform’ for the 2026 World Cup in an agreement that will see live broadcast of match segments, as well as access to press conferences and training sessions to a select group of creators for fan content.…
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Just a couple of months ago, we explored how publishers and brands could counter inflated live-streaming numbers caused by viewbotting. Since then, the issue has evolved into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave…
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Music creators and DJs often get overlooked by publishers and brands aiming to reach new audiences, being overshadowed by the mega reach of gamers and variety content creators. However, musicians offer a massive advantage when promoting a brand or product: They can create transformative art which hooks in…
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EVO USA is kicking off for 2025, bringing the Fighting Game Community (FGC) together for the most popular event on the calendar. While esports pros battle it out in their respective disciplines, publishers like Capcom, Bandai Namco, SNK, and Sega will be looking to make a splash with…
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The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider…
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