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Brands share lessons on the ‘messy middle’ of building AI tools

By newthor
26 February 2026

When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI…

By newthor
31 July 2023

Grinding Gear Video games, the developer of Path of Exile 2, expressed its empathy for Blizzard Leisure following the disastrous response to the Diablo 4 Season of the Malignant patch. In an interview with IGN, Path of Exile 2 director Jonathan Rogers stated that the Diablo 4 workforce is…

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‘Path of Exile 2’ dev says Blizzard discovered “laborious classes” with ‘Diablo 4’