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Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

By newthor
19 January 2026

It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s…

By newthor
30 September 2025

French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings. The arrangement is an attempt to compete more effectively…

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Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

Why Horizon and Havas are joining forces in the U.S. market