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European publishers are getting hit harder by AI bot scraping

By newthor
14 August 2026

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use…

By newthor
11 June 2026

Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you…

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European publishers are getting hit harder by AI bot scraping

Agency AI pitches are starting to face harder questions