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Inside the current state of generative AI in the creator economy

  • By newthor
  • 4 May 2026

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed…

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Generative AI is altering the agency junior talent search

  • By newthor
  • 3 January 2026

The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics. Ad agencies are still hiring — but…

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