Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to…
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February 2 – Ticketing giant Live Nation has secured the naming rights to River Plate’s Estadio Monumental as part of a long-term commercial partnership with Argentina’s most powerful club. The agreement, which comes into effect on January 1, 2027, also brings leading local promoters DF Entertainment and Dale…
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January 9 – FIFA has appointed TikTok as its first ever ‘Preferred Platform’ for the 2026 World Cup in an agreement that will see live broadcast of match segments, as well as access to press conferences and training sessions to a select group of creators for fan content.…
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November 12 – FIFA has confirmed that Globo and CazéTV will broadcast the 2027 FIFA Women’s World Cup in Brazil, which Brazil is hosting, ensuring free-to-air broadcast across the country. When no traditional broadcaster met FIFA’s asking price for the 2022 World Cup rights (rumoured to be $90…
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October 2 – EA Sports, the studio behind the newly-released EA Sports FC26 video game, has been sold in a $55bn deal to a consortium led by Saudi Arabia’s Public Investment Fund (PIF), Silver Lake and Affinity Partners. The agreement, which will take EA private after more than…
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