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How AI costs are quietly reshaping principal media deals

By newthor
27 July 2026

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the…

By newthor
4 April 2026

This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains. “Elevated costs in fulfillment and logistics have increased the…

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How AI costs are quietly reshaping principal media deals

Amazon’s move caused by rising fuel costs tied to war in Iran