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Marketers confront the brand safety risks of AI-generated video

  • By newthor
  • 24 October 2025

The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob.  The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing…

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