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Is clock ticking for FIFA’s underpinning TV partners? TikTok deal includes live rights

  • By newthor
  • 10 January 2026

January 9 – FIFA has appointed TikTok  as its first ever ‘Preferred Platform’ for the 2026 World Cup in an agreement that will see live broadcast of match segments, as well as access to press conferences and training sessions to a select group of creators for fan content.…

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