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OpenAI is betting on consent as it brings ChatGPT ads to Europe

By newthor
18 August 2026

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new…

By newthor
26 May 2026

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns…

Tag ChatGPT

OpenAI’s ChatGPT ad delivery improves, doubts aren’t easily fixed