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Meta is not using LLMs to power its ad targeting yet, CFO admits

  • By newthor
  • 5 March 2026

Using large language models for ranking is a future bet, not a current reality at Meta.  The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how…

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