Buying Archives - Newthorpeservices

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

By newthor
19 January 2026

It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s…

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

By newthor
18 November 2025

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One…

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

By newthor
22 September 2025

Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end…