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Arsenal’s Title Challenge Faces Its Biggest Test Coming from the November International Break

  • By newthor
  • 23 November 2025

Arsenal’s title challenge has followed a familiar script in recent years: fast starts, fluid football, strong defensive numbers, and enough early momentum to place them firmly in the Premier League’s elite conversation. But then comes the November international break – and with it, the decline. What should be…

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Future of Marketing Briefing: AI didn’t break agencies – the talent drain did

  • By newthor
  • 1 November 2025

A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering…

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