The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title. That was my read after following Advertising Week New York from afar this week, through the panel livestreams, recordings and conversations with…
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September 3 – Starbucks will put its logo on a football shirt for the first time after signing a partnership with Ligue 1 club Toulouse for the 2026/27 season. The US coffee chain became an Official Partner of Toulouse this morning, with its Siren logo taking the sleeve…
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Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there…
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The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing…
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