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Why Duluth trusts AI agents with bidding, but not brand storytelling

  • By newthor
  • 12 May 2026

Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there…

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Marketers confront the brand safety risks of AI-generated video

  • By newthor
  • 24 October 2025

The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob.  The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing…

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