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Inside NBCU’s $3million Peacock Super Bowl pitch

  • By newthor
  • 29 January 2026

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot.  While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and…

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