Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising…
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As Matchweek 3 of the 2025/26 season continues, one question lingers. Will Alexander Isak start against Burnley for Liverpool in their Premier League match on Sunday, September 14? Alexander Isak was signed by Liverpool after a prolonged tug-of-war with Newcastle United on the deadline day of the summer…
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September 14 – Vodafone is buying into men’s and women’s football in Europe with a new partnership covering both the men’s Champions League and UEFA’s Women’s Football. The partnership with the Champions League will cover the next two seasons. The deal with UEFA’s Women’s Football is much wider…
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Metroidvanias (or “Search Action” games) are one of the most beloved indie game genres. But while other indie genres like Simulator Games and Cozy Games have formed their own communities on live streaming, Metroidvanias have struggled to make the leap onto platforms like Twitch and YouTube. Or at…
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This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. TTD bends to some publishers to smooth OpenPath deals The detente between…
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The first international break of the 2025/26 season has come to an end, and several Chelsea players played important roles for their countries. From strong performances in Europe to big moments in South America, it was a busy two weeks for the Blues abroad. Reece James Stands Out…
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September 9 – Former Tottenham Hotspur head coach Ange Postecologou has swiftly returned to an English Premier League (EPL) dugout after being named as Nuno Espirito Santo’s replacement at Nottingham Forest. The 60-year-old Australian is set to take charge for Forest’s clash with Arsenal on Saturday and ahead…
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The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider…
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Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire”…
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Man City’s poor form continues at the start of the current season. They finished last season without winning a trophy, and things have not improved at the start of the current one either. Pep Guardiola, who led his side to title triumph in six of the last eight…
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