November 19 – TNT Sports, which a few years ago walked away from the US broadcast rights to the UEFA Champions League in the US, is returning to the game with a new platform in the form of the World Sevens Football Tournament, a three-day 7v7 women’s only…
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It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One…
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La Roja’s victory in the Georgia vs Spain World Cup qualifier on Saturday, November 15, virtually ensured their qualification for the 2026 World Cup. La Furia Roja, who are the European champions, have 15 points from five matches after their 4-0 win on Saturday. Needless to say, they…
Read MoreNovember 14 – After two years of debate Major League Soccer (MLS) is changing its season dates to align with Europe’s big leagues, dropping its calendar year season in favour of a summer-to-spring schedule starting in 2027. Before they make the switch – which the MLS says is “one…
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When Sonic Racing: CrossWorlds launched this year, Sega positioned it directly against Mario Kart World by promising faster tracks, bolder physics, and running comparison ads that claimed to “out-race” Nintendo’s icon. The campaign generated curiosity online, reigniting the old Nintendo Vs. Sega feud to drive interest. It was…
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Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding…
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France vs Ukraine is set to be a thrilling clash in their fifth group stage match of the 2026 FIFA World Cup qualifiers, as the two teams vying for the top spot in the group fight for an opportunity to move closer to securing a spot in the…
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November 12 – FIFA has confirmed that Globo and CazéTV will broadcast the 2027 FIFA Women’s World Cup in Brazil, which Brazil is hosting, ensuring free-to-air broadcast across the country. When no traditional broadcaster met FIFA’s asking price for the 2022 World Cup rights (rumoured to be $90…
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Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different. It’s a familiar…
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