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A Real Viewbotting Example on Live Streaming

Just a couple of months ago, we explored how publishers and brands could counter inflated live-streaming numbers caused by viewbotting. Since then, the issue has evolved into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave…

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Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards

This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of…

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Driving Game Sales After Release with Streaming

Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why last month we did a deep-dive into the link between Steam wishlists and live-streaming awareness. Continuing in our quest to demystify the link between promotion…

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Which Matchup will Provide the Upset

The MLS playoffs mayhem is underway as the Wildcard games are being decided, and teams wait patiently to kick off the best-of-three series format that has taken the first round by storm. Anything can happen in the first round thanks to its format that is like no other…

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