October 31 – Munich’s Allianz Arena is poised to host the 2028 Champions League match with London’s Wembley and Barcelona’s Nou Camp contesting the hosting rights for the 2029 showpiece match. On Friday, European governing body UEFA confirmed the list of interested bidders from among its member associations…
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A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering…
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Liverpool vs Aston Villa is going to be the late-night clash on Saturday, November 1, on Matchday 10 of the 2025/26 Premier League campaign, as they fight in what should be an enticing clash at Anfield. The Liverpool vs Aston Villa game has a lot of stakes riding…
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Just a couple of months ago, we explored how publishers and brands could counter inflated live-streaming numbers caused by viewbotting. Since then, the issue has evolved into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave…
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This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of…
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Liverpool vs Crystal Palace will be the marquee clash in the fourth round of the 2025/26 Carabao Cup, with both Premier League sides eagerly fighting for a big win when they meet at Anfield on Wednesday, October 29. The Liverpool vs Crystal Palace EFL game will be a…
Read More October 24 – Racist chants have been on the rise in Israeli football with Maccabi Tel Aviv the worst offenders, research by Kick It Out Israel has found, prompting NGO FairSquare to argue that the Israeli FA (IFA) is breaching UEFA statutes. Released in June 2025 by Kick…
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Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why last month we did a deep-dive into the link between Steam wishlists and live-streaming awareness. Continuing in our quest to demystify the link between promotion…
Read More The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing…
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