The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider…
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Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire”…
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Man City’s poor form continues at the start of the current season. They finished last season without winning a trophy, and things have not improved at the start of the current one either. Pep Guardiola, who led his side to title triumph in six of the last eight…
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September 5 – London City Lionesses have secured the world-record signing of France and PSG’s Grace Geyoro, who will join the newly-promoted side for a world transfer record £1.4 million. This will mark the third time in two months that the women’s transfer record has been broken, following…
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Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The…
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Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…
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Alexander Isak is finally having the last laugh. The 25-year-old Swedish striker Isak is now the most expensive player in English football history, with Liverpool completing a £125 million move for the young forward. The Alexander Isak Liverpool deal, which has been accepted by Newcastle United, marks a…
Read More September 1 – Morocco claimed their third CHAN title after defeating the tournament’s surprise package Madagascar 3-2 in the final in Nairobi, Kenya, yesterday (Sunday). After back-to-back wins in 2018 and 2022, the North Africans added the 2024 CHAN to their trophy cabinet after a brace from Oussama…
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If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses…
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The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers. Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing…
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