It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout the year, surveying publisher, agency, brand and retailer professionals at regular intervals throughout 2025. As 2025 winds down, we rounded up the biggest trends of the year,…
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The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was…
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Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from…
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