It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how…
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A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering…
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Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end…
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