Arsenal’s title challenge has followed a familiar script in recent years: fast starts, fluid football, strong defensive numbers, and enough early momentum to place them firmly in the Premier League’s elite conversation. But then comes the November international break – and with it, the decline. What should be…
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November 21 – Claiming ‘unprecedented interest’, UEFA’s joint venture commercial arm UC3 has unveiled a raft of new deals and broadcasters (preferred bidders) for its club competitions in Europe’s top five markets of UK, Germany, Spain, Italy and France. US media powerhouse Paramount is set to become a…
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Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for…
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A Scott McTominay goal helped the hosts win the Scotland vs Denmark fixture 4-2 in a World Cup qualifier at Hampden Park in Glasgow on Tuesday, November 18. The Scottish team thus qualified for the 2026 World Cup, which will be their first since 1998. The Scott McTominay…
Read More November 19 – TNT Sports, which a few years ago walked away from the US broadcast rights to the UEFA Champions League in the US, is returning to the game with a new platform in the form of the World Sevens Football Tournament, a three-day 7v7 women’s only…
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It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One…
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La Roja’s victory in the Georgia vs Spain World Cup qualifier on Saturday, November 15, virtually ensured their qualification for the 2026 World Cup. La Furia Roja, who are the European champions, have 15 points from five matches after their 4-0 win on Saturday. Needless to say, they…
Read MoreNovember 14 – After two years of debate Major League Soccer (MLS) is changing its season dates to align with Europe’s big leagues, dropping its calendar year season in favour of a summer-to-spring schedule starting in 2027. Before they make the switch – which the MLS says is “one…
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