Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The…
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Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…
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Alexander Isak is finally having the last laugh. The 25-year-old Swedish striker Isak is now the most expensive player in English football history, with Liverpool completing a £125 million move for the young forward. The Alexander Isak Liverpool deal, which has been accepted by Newcastle United, marks a…
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September 1 – Morocco claimed their third CHAN title after defeating the tournament’s surprise package Madagascar 3-2 in the final in Nairobi, Kenya, yesterday (Sunday). After back-to-back wins in 2018 and 2022, the North Africans added the 2024 CHAN to their trophy cabinet after a brace from Oussama…
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If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses…
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The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers. Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing…
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The fact that the Bavarians needed a last-gasp winner by Harry Kane in the first round of DFB Cup play to win 3-2 against third-tier Wehen Wiesbaden on Wednesday, August 27, at the very least, should be reason for some alarm regarding the Bayern Munich season ahead. We…
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August 28 – The Asian Football Confederation (AFC) has drawn the groups for the 20 teams competing in its Challenge League 2025/26 club competition. Clubs were divided into five groups – two in the East Zone and three in the West Zone – with matches to be played…
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Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from…
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