Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end…
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Phil Foden’s form has turned him into one of Manchester City’s most influential players this season. Once seen as a promising academy graduate, Phil Foden at Manchester City is now central to Pep Guardiola’s plans, delivering goals, assists, and the kind of all-action displays that make him undroppable.…
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After nearly two months, 25 tournaments, and the awarding of over $70M in prizes, the Esports World Cup (EWC) is over. Pro teams from around the world competed in MOBAs, Fighters, Shooters, Battle Royales, and RTS titles for the right to call themselves the world’s best gamers. The…
Read MoreIn marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a bad word,…
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Cole Palmer has only been at Chelsea for just over two years, but he has already written himself into the club’s recent history. The 23-year-old reached the milestone of 100 appearances during Chelsea’s UEFA Champions League return against Bayern Munich on Wednesday night, and he celebrated it with…
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September 17 – FIFA has allocated $355 million to clubs releasing players for the 2026 World Cup and for the first time will pay clubs for releasing players for World Cup qualifiers. For the 2022 World Cup in Qatar, FIFA distributed $209 million amongst 440 clubs for players released to…
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Streaming is a fertile ground for discussing emerging topics; a kind of melting pot of ideas which, through conflict with one another, spit out an agreed upon consensus. This process can be messy or unruly, but it’s always fascinating to participate in. Newer topics like AI and politics…
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Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising…
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As Matchweek 3 of the 2025/26 season continues, one question lingers. Will Alexander Isak start against Burnley for Liverpool in their Premier League match on Sunday, September 14? Alexander Isak was signed by Liverpool after a prolonged tug-of-war with Newcastle United on the deadline day of the summer…
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September 14 – Vodafone is buying into men’s and women’s football in Europe with a new partnership covering both the men’s Champions League and UEFA’s Women’s Football. The partnership with the Champions League will cover the next two seasons. The deal with UEFA’s Women’s Football is much wider…
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