Music creators and DJs often get overlooked by publishers and brands aiming to reach new audiences, being overshadowed by the mega reach of gamers and variety content creators. However, musicians offer a massive advantage when promoting a brand or product: They can create transformative art which hooks in…
Read More
Sports Games are often overlooked when it comes to discussions among hardcore gamers. Despite genres like MOBAs, Fighting Games, and Shooters getting attention on live-streaming thanks to their competitive nature, Sports Games seem to quietly chug along while avoiding the esports spotlight. And, this happens despite the massive…
Read More
EVO USA is kicking off for 2025, bringing the Fighting Game Community (FGC) together for the most popular event on the calendar. While esports pros battle it out in their respective disciplines, publishers like Capcom, Bandai Namco, SNK, and Sega will be looking to make a splash with…
Read More
Metroidvanias (or “Search Action” games) are one of the most beloved indie game genres. But while other indie genres like Simulator Games and Cozy Games have formed their own communities on live streaming, Metroidvanias have struggled to make the leap onto platforms like Twitch and YouTube. Or at…
Read More
The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider…
Read More
Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The…
Read More
Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings…
Read More