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Rising competition is making The Trade Desk bend, publishers say

  • By newthor
  • 11 September 2025

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. TTD bends to some publishers to smooth OpenPath deals The detente between…

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