Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why last month we did a deep-dive into the link between Steam wishlists and live-streaming awareness. Continuing in our quest to demystify the link between promotion…
Read More
The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing…
Read More
The MLS playoffs mayhem is underway as the Wildcard games are being decided, and teams wait patiently to kick off the best-of-three series format that has taken the first round by storm. Anything can happen in the first round thanks to its format that is like no other…
Read More
October 21 – Spain’s LaLiga has officially cancelled its proposed Villareal-Barcelona regular season match in Miami on December 20 after “conversations” with its US promoter Relevent Sports, and citing “uncertainty that has arisen in Spain over the past few weeks”. Opposition to playing the game in Miami had…
Read More
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to…
Read More
The Liverpool vs Manchester United match ended in a 2-1 win for the Red Devils at Anfield last Sunday, October 19. It was a rare win for Manchester United at Liverpool’s fortress as Harry Maguire’s header secured the win for them after Cody Gakpo had cancelled out Bryan…
Read More
October 16 – AFC president Shaikh Salman bin Ebrahim Al Khalifa, reflecting on the successes of the AFC member nations over the past year also reminded his national associations that football has a social role to play and that their solidarity with and support for Palestine, Nepal and…
Read More
AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of near-instant, realistic video may sound like a dream for cash-strapped, content hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety…
Read More
The Liverpool vs Manchester United clash is set to be the blockbuster encounter for Matchday eight of the 2025/26 Premier League campaign as the two bitter English rivals fight for bragging rights in what should be a feisty clash at Anfield on Sunday, October 19. The Liverpool vs…
Read More
October 16 – WSL Football has raised the curtain on a “wide-ranging” collaboration with Apple, aimed at transforming the way the women’s game is played, coached, and officiated at the top level. The agreement is designed to “raise performance standards” across the league while addressing disparities in access…
Read More